For any business to grow, it needs a unique brand. This applies to people as well. A personal brand will help you grow your business or boost your resume to get the attention of your desired employers.
The brand will help to describe who you are and what the business deals with. Unique brands always stand out and gain popularity fast. Whether you are a celebrity or a business owner, you need a brand to increase your sales and improve your customers’ experiences.
Developing a personal brand is not as challenging as you may think. Done correctly, it will also help you understand yourself better.
Tips on creating an authentic personal brand
Understand who you are
Your personal brand will reflect your personality and professionalism to the world. This means that you need to know who you are. This may sound easy but it has some depth to it. Knowing who you are is not just about your name and your hobbies.
What are your strengths and weaknesses? Have you ever thought about that? This is the first step towards figuring yourself out. What gives you the drive and motivation to move forward in life? What are you naturally good in? Which areas in your business or life do you find challenging? What are your goals in life?
Once you know various things about yourself, you can then decide on how best to brand yourself.
What do you want recognition for doing?
The personal brand will not only describe you but also give your life direction.
How do your strengths and weaknesses relate to the career you want to pursue?
When you identify how you can use what you have to excel in your career, you will discover skills that will make you stand out and know which parts of yourself you need to work on.
Determining where you want to be in the next 10 years and what you want recognition for can help you focus on improving your skills and mindset to achieve your goals.
Know your audience
As you create your brand, consider who will be your main audience. You can determine this once you understand what your brand is about, especially after you have figured out who you are.
Whom are you trying to reach? This will give you direction on how to compose your brand. If it is an online business, your target audience is online users. You want to advertise your brand on social media platforms like Facebook, Instagram, YouTube, Twitter, and any other platform.
When you discover who your target audience is, you can take the brand to where they are. If they are professionals or hiring managers, then you can update certain profiles like LinkedIn, where they most likely have accounts as well.
Before you venture out into the world with your personal brand, do your research about the industry in which you want to thrive. Who are the experts in your field? What did they do to attain the level of success they have achieved? What are their thoughts and contributions to various issues in the industry?
To be successful, you need to mirror the actions of those before you, study them, build your brand, and do better than them.
You cannot rise to the top without knowing who got there before you and estimating the level of competition you may receive from them. Sometimes, even experts feel threatened by new, committed, and determined talent with a do or die attitude.
What is your pitch?
Yes, you need a pitch for your personal brand. Have you ever heard of the elevator pitch? This is where you prepare a thirty to sixty seconds speech about who you are and what you do.
The elevator pitch comes in handy at formal parties and networking events. Keep it short and straight to the point so that people know what you want from the word go.
You can use it to brand yourself to employers when looking for a job, marketing your business, or demonstrating your prowess in a certain field in the industry.
The pitch will help to convince people more about what you do and how good you are at it.
Establish online presence
The internet should be your best friend when creating your personal brand. This is because an online presence will help you reach many people across social media platforms. Create useful content about what you do, advertise it with creative videos and pictures, and the brand will definitely grow.
Now you have the best tools to create your personal brand. Step out of your comfort zone and let the world know who you are!